8 HOT tips to improve your logo branded apparel ROI!

Are you giving your clients what they want? If not, you are throwing your marketing dollars away and will be a victim in this economy. People want functional, eco-friendly, comfortable and trendy. So what does that consist of for 2009?


1. V-necks for men and women are hot! Comfort and appeal is the key to this style. For a more upscale look put an oxford dress shirt with it. The V-neck style can be worn day or night from the gym to the board room.


2. Performance wear...you can't go wrong! Whether for the gym, the golf course or the tradeshow floor you'll always be in style and comfortable in performance wear. Wrinkle resistant, stain resistant and moisture wicking fabrics just to name a few help you perform and look great doing it.


3. Sustainable apparel will keep our planet healthy for generations to come! Organic fabrics, recycled and reused materials and environmentally responsible manufacturing is a win-win for everyone. They feel great too.


4. Tailored shirts & jackets. Ladies want to look like ladies in their clothing and prefer a coordinating women's style to the men's instead of unisex, one cut fits both sexes approach.


5. Plaid, plaid and more plaid! Whether it's just a hint of plaid or a full garment, plaid is a hit in 2009. A touch of classy and subdued plaid will be worn amongst the trendiest consumers. Great for accessories too.


6. New printing techniques are abundant. With screen printing new techniques are being created to give a leather look. Glitter that doesn't rub off is popular with the ladies. Foil transfers have been around, but they are pricey a solution has been created called foil ink. Great look without the high price! A new technique called discharge ink is coming out now. Like the sublimation technique you really can't feel the imprint This technique is a water based ink that takes the dye out of the garment. Laser etching on denim and micro fiber actually burns the image into the apparel. You need to see this in person. It's very HOT! Definitely giving your clients something to talk about.


7. Where to imprint? As always left chest is the most popular especially in the corporate world. High end/upscale apparel keeps it's classy appeal by embroidering tone on tone. Ladies prefer a subtle left sleeve imprint over the left chest. To appeal to the younger markets all over prints, shoulder to chest prints and large front prints are very HOT! Instead of just putting your logo on the left chest add visual appeal by adding graphics around it.




8. The 2009 color pallet for men is neutral tones such as black, khaki, blue and of course olive. Ladies should expect to see more colors with greens, subdued oranges, plums, darker yellows and brighter blues. The colors shown are the 2009 pallet. As summer approaches expect the shades shown to get brighter. Once fall appears they will darken.



To be successful this year you must be creative and focus on what your clients want. What will give you the most impressions, what imprint will entice your consumer to wear your advertising? A logo alone doesn't do it anymore. Graphics are hot and consumers want retail appeal. Give it to them. It doesn't cost anything additional, but your ROI will be greatly improved.




Promotions that get results!
Shana Anderson
Complete Workplace, Inc.
Milpitas, Ca

What's HOT and in my budget for 2008?

With the economy many companies are wondering what they can give their clients and employees for the holidays that fits in their budget and will be well received. Look no further! We've compiled a list of the hottest logo branded gifts that you can give.

#1-Everyone is always looking for ways to make their lives easier and more efficient. What is better than technology to do that. There are so many products in this category that we can't touch on them all in this article. From a wireless mouse to a USB hub or memory stick. The ideas are endless. Did you know that you can recharge your MP3 players, cell phones, PDA's, digital cameras and more while you are on the go? The portable chargers can be charged up by the sun, the wall outlet or your computer. Prices vary depending on capabilities and quantities. There are even solar power back packs, day bags and messenger bags. Some can even charge a laptop. Think of the convenience that this gift provides.

#2-Everyone loves a good bottle of wine. What better way to celebrate than giving a gift of your favorite

bottle of wine imprinted with your logo on it. To receive even more advertising bang for your buck add a pair of logo branded wine glasses creating a beautiful set that will be used for years to come.

#3-Golf products are HOT, HOT, HOT! Deals are made on the golf course. What better way to get your clients in the mood to seal the deal with you than to give them a golf gift. With endless options you are guaranteed to find one that fits into your budget. From balls, games and markers to golf bags, polos and clubs. Everytime they are used your name is in front of them. Linking the relaxing, fun mood they are in to doing business with your company. You can't go wrong with a golf gift.

#4-Desk accessories are always enthusiastically received. Something useful and stylish are used from Admins all the way up the ladder to the Owner. A stylish pen and pencil set, digital picture frames, desk clocks, MP3 speakers, games, calendars, books with your logo, etc. They stay in front of your clients all year long reminding them that you are there whenever they need you.

#5-Going Green! Eco-friendly gifts are no longer something that you do once a year. It's a gift that gives to the receipient AND to Mother Earth all year long. With thousands and thousands of logo branded merchandise options to choose from we know that we can help you find one that fits in your budget. Apparel, bags, paper products, rechargeable products and more. The feel of bamboo apparel like the one shown here is something you will have to touch. Soft and comfortable! Be the first to show your clients and employees this wonderful product and stand out from the crowd.

#6-An oldie, but goodie.....candy and food. It's the most frequently given holiday gift. Don't forget the packaging! It will make you stand out. Choose wisely to pick something that will keep your name in front of your client long after the goodies are gone. A gift basket with a coffee mug imprinted with your logo, coffee, chocolates and nuts are a hit and accomplish gift giving along with putting your name in front of your client 365 days a year. Fill a bag imprinted with your logo full of goodies accomplishing the same objective.

Now's the time to decide on your holiday gifts. You don't want to deliver yours in the last days before Christmas along with everyone else. Delivering them early shows that you care and appreciate for the dedication and loyalty your employees and clients show. It also shows that you are organized and proactive. The type of company that your clients want to do business with.

The sky's the limit for holiday gift giving. Don't wait until the last minute. The holidays are just weeks away. If you need help selecting a gift that fits your company and budget we would enjoy helping you.

Happy promoting,

Shana Anderson

Complete Workplace, Inc.

http://www.completeworkplace.com/