Build your business in a slow economy! Part 1

Don't get down about the economy. Instead hold your head high and work smarter on your business. Businesses can thrive during an economic slow-down. Companies around you are going out of business. Now is the time to make your company stand out. Where should you start?

The first place is customer service. Make your customer's experience happy, easy and memorable. Make them smile. Show them that they are important to you no matter how much or how little they spend with you.

When you pick up the phone give them your full attention and greet them as if they were standing in front of you.

Go the extra mile. Give them updates during your processes. Your communication is key. If you deliver products. Let them know you received their order and when you anticipate it to ship. Once it ships send them the tracking number/estimated delivery date. If there are any problems with the order tell them upfront so there are no surprises.

After the item is received contact them to make sure everything was received and that they are happy with it.

Do the same type of service if you are selling an intangible item. Let them know you received their order and when the work will be done. Contact them the day before to remind them. After the service is performed contact them to insure they are satisfied.

If for any reason they aren't satisfied fix it immediately. The last thing you want to do is have it sit in front of them for them to dwell on.

If you are truly committed to GREAT customer service your business will grow. Ask your clients to fill out surveys about your company. See where you need to improve. Reward your employees for what they are doing well. Everyone wants to be recognized for what they do. A few kind words, a thank you gift, etc. go a long way in keeping employee morale up.

Ask your customers for referrals. If you are doing your part then they will reward you with referrals. The majority of my business is from referrals. My clients know that whomever they refer to me will be well taken care of. I treat my clients the way I want to be treated and I suggest you do the same.

Stay tuned for more tips to help you grow your business!

Promotions that get results!
Shana Anderson
Complete Workplace, Inc.
Milpitas, Ca