Build your business in a slow economy! Part 6

Create an effective, targeted marketing campaign!

Many companies make the mistake of calling a "promotional give-away" a "promotional marketing campaign". There is a huge difference. A give-away consists of putting your logo on an item and giving it to your prospects. That's it. A marketing campaign has a detailed process behind it and is designed to produce targeted results that you can track.

Before you select the item that you will be using in your campaign you need to ask yourself the following questions.

1. What do you want to accomplish with this campaign?
2. Who is your target audience?
3. What promotional product will attract my target audience, compliment the product/service you are offering and will entice my prospects to act?
4. What is your call to action?
5. How will you get the promotional product to your target audience?
6. Create a road map with the steps and dates necessary to pull off your campaign.
7. How will you track your results?

By taking the time to really think this through before you pick a promotional product and start you will create an efficient and targeted marketing campaign. If you need help creating a campaign and selecting a promotional product please let us know.

Promotions that get results!
Shana Anderson
Complete Workplace, Inc.
Milpitas, Ca