Build your business in a slow economy! Part 3

Have you started implementing the first 2 parts? How much of a difference has it made in your business? If you implement a little you will improve a little. If you implement a lot then you will get a lot.

This week's tip is to network and partner up. Join a networking group, chamber of commerce or volunteer in an organization that you will meet people who will need your services or partner up with another company that already sales to your potential clients.

It's very true that if you give without expecting anything in return you will receive back ten fold of what you gave. I do a lot of volunteer work and have found that with the relationships that I have built over the years, I have made some great contacts and made a lot of friends. It's a win-win all of the way around.

Have you thought of putting together your own networking group? What about a networking lunch? Would any of your clients or friends be able to work with each other? I bet they would. Just think of the "feel-good" feeling you will get knowing that you have helped your clients and friends out. Trust me. Do this unselfishly and it will come back ten fold.

Who can you partner with that already sales to your type of potential clients? Can you swap client lists? Will they endorse you? Do you feel comfortable endorsing them?

Check out this website for lots of information on networking groups. http://www.bni.com

Always remember to wear your company logo whenever you are going to be in a situation where your potential clients will be around. A creative tagline can entice people to ask questions about your business making it an easy marketing opportunity for you.

Promotions that get results!
Shana Anderson
Complete Workplace, Inc.
Milpitas, Ca

How can you stay top of mind with your clients 365 days a year?

Calendars! Probably the best value per view of any promotional item out there. It is viewed daily, even several times a day. It's used in front of others and they too notice your logo. It can start a conversation, referring business to you that would have surely been missed otherwise.

On average a calendar is looked at 12 times per day. That's 84 times per week. Over a year that's 4,380 times. That many views will keep your brand top of mind.

in 2006 approx. $500 million dollars were spent on calendars branded with company logos. In 2007 $660 million dollars were spent. That's an increase of more than 30%. Were you smart with your advertising dollars and purchased calendars or did you miss the boat?

We all want to be organized and with so many options out there what's the best way to do it? Calendars! Many believed the days of the paper calendar were numbered with the rise of the PDA's and BlackBerrys. NOT TRUE! Calendar sales continue to flourish year after year.

With only 3-1/2 months left in the year and the holiday season just around the corner what are you going to give to your clients this holiday season? Don't wait until the last minute and give your gift with everyone else. Make an impression and be the first to give your holiday gift. Showing that you are ahead of the crowd, proactive and that you are always there for your clients.

What are the best selling calendars? Wall hanging, appointment style calendars with a different picture each month. Which theme should you select? Timeless...something that everyone likes. Scenic, motivational, Americana, Norman Rockwell, etc.

What if I want to be trendier? Eco-friendly is the way to go. Printed on recycled paper. Printed with Eco images and tips.

What about the construction industries? Employees who spend the day in the field prefer day planners.

Need to motivate your employees? Do your clients want to motivate theirs? What's better than a motivational calendar? Positive messages and powerful images encourage anyone to be there best.

If you need help choosing the calendar that will fit your needs please let me know. I would love to help.

To your success,

Shana Anderson

Complete Workplace, Inc

Milpitas, Ca